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SHOE BOX: Despite her famous last name (Alessandra Lanvin is married to Lanvin heir Hubert whose great aunt was Madame Jeanne Lanvin) the designer of Aperlai has quietly been building a shoe (and bag) business for the last five years. Now she is ready to give her architectural and art-inspired shoes a place to call home.

On Tuesday the designer feted her first boutique on Rue Mont Thabor in the heart of Paris in what was once a vintage furniture shop. The designer wanted to bring together design concepts she loved and started with a façade in the same hue of  blue as her shoeboxes. Once inside, Pierre de Thala marble floors, Calacatta marble shelving, warm walnut paneling, and velvet seats create a space that is “modern yet cozy,” she said.

A wall of custom De Gournay’s hand painted wallpaper featuring trees and birds and gold steel ceiling treatments give the effect of being in a fancy birdcage. She employed the help of Dorothee Fellix and Matthieu Janssen, a newly formed architecture firm, to relay the vision.

Friends such as Camille Rowe Pourcheresse, Betony Vernon and Gaia Weiss came out to celebrate and dance to the tunes of Alexandra Richards, who brought lil’ sis Ella Rose to the festivities which, in typical Paris boutique openings, spilled onto the quiet side street.

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