MARKETING WIZ: Apple confirms its arrival on the fashion scene by joining Paris Fashion Week. The tech company is previewing the Apple Watch at Colette on Tuesday.

 

The event is open to the public during normal store hours, preceded by an intimate breakfast for fashion editors from 8.30 a.m. to 10 a.m. The Chanel show starts at 10.30 a.m. CET, at the Grand Palais, a short walk from Rue Saint Honoré where the Parisian concept store is located.

 

On its Web site, Colette is teasing a “one day only experience.” It’s understood that  Colette is going to sell the device when it is released early next year. A spokesman for the retailer declined to comment.

 

The Apple Watch is also expected to be previewed at an intimate dinner hosted by Azzedine Alaïa and Marc Newson in Paris on Tuesday evening.

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