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Aquazzura designer, Edgardo Osorio, with Pascaline Smets at Tuesday nights event in New York City.
Farfetch, the online e-commerce site offering designer merch from tony boutiques across the globe, achieved an Instagram superfecta on Tuesday night.
They gathered some of the most influential retailers and fashion influencers on the social platform for a collaboration that’s already been Instagrammed and re-grammed, some more.
Holli Rogers, chief executive officer of Browns Fashion, Claire Distenfeld owner and founder of Fivestory, Pascaline Smets of Smets and Princess Deena Aljuhani Abdulaziz of D’NA and editor in chief of Vogue Arabia, gathered at a 13,000-square-foot private home in SoHo to celebrate their collaborations with Aquazzura cofounder and designer Edgardo Osorio, on a capsule collection of heels. The resort line, dubbed “The Very Collection,” goes on sale this week, and is rife with strappy sandals and boots with fun suede fringes, and retails from $865 to $995.
“We’ve worked with four leading women of the fashion industry, who all have a close relationship with Farfetch as our partner boutique owners,” said Farfetch chief marketing officer Stephanie Horton. “They have each designed their own unique Aquazzura style, which will be available exclusively on Farfetch.”
Boldfacers such as Devon Windsor, Chelsea Leyland, Jessica Joffe, Lauren Remington Platt, Nasiba Adilova and Princess Olympia of Greece joined in the fete to celebrate the collaboration. After a dinner of baby kale salad and ravioli with porcini mushrooms and truffles, the group went on to dance to the tunes of the Misshapes. Another Insta-worthy night.
Browns’ Holli Rogers poses with the designer, wearing the shoes they designed together.
Fivestory boutique owner and social media influencer, Claire Distenfeld poses with the heels she created in collaboration with Aquazzura and Farfetch.
Princess Deena Aljuhani Abdulaziz wearing her Aquazzura x Farfetch shoes.
Very Holli: Farfetch x Aquazzura collaboration with Browns’ executive, Holli Rogers.
Very Pascaline: Farfetch x Aquazzura collaboration by Pascaline Smets.
Very Claire: Farfetch x Aquazzura’s style created with Claire Distenfeld.
Very Deena: Farfetch x Aquazzura collaboration with Princess Deena Aljuhani Abdulaziz.
