GOING MINIMAL: Aritzia’s in-house studio collection Babaton, known for its minimalist take on basic wardrobe essentials and sold exclusively at the retailer, is launching a more upscale companion. The 1–01 Babaton collection, which debuts for winter with 11 pieces, is marked by more luxurious Japanese fabrics and architectural, modernist proportions, with some dresses and suiting taking cues from Nineties minimalism.
“We believe that every woman should be able to have the best fashion of the season — made from the highest quality fabrics in the world, with the utmost care and precision — at an accessible price point,” Oliver Walsh, the retailer’s chief marketing officer, told WWD. “We heard the desire for a studio collection that explores cutting-edge fabrications and innovative proportions. The curated selection of limited-edition pieces that makes up 1–01 Babaton is our answer to that need. It’s an elevated, considered line for a sophisticated, modern woman.”
Priced from $195 to $495, the collection launches exclusively at Aritzia stores and online at aritzia.com on Tuesday.