LA LA LAND: Aritzia is planting its first retail flag in Los Angeles at the Westfield Century City complex.
The Canadian retailer has signed a lease for a store that it aims to open in November. While details for the store have yet to be finalized, the decor and ambience will fall in line with its new boutique concept that is modeled after a young woman’s loft.
Last September, Aritzia unveiled the new concept in the U.S. at an 8,000-square-foot store in New York’s Flatiron District. Another unit in Montreal also adheres to the aesthetic.
Despite its West Coast roots — the headquarters for the 30-year-old company are in Vancouver — and the size of California’s important retail market, Aritzia has thus far opened only two stores in the Golden State. It has one in San Francisco Centre and another in Valley Fair mall in the heart of Silicon Valley in San Jose. Both malls are operated by Westfield.