ARMANI AFFAIRS: Uptown revelers including Dennis Basso, Andrew Roosevelt, Helen Lee Schifter, Nicole and Matthew Mellon, Dani Stahl, Peter Davis, Tara and Michael Rockefeller and Shafi Roepers mingled among the handbags and accessories on the ground level of the newly redesigned four-story Giorgio Armani Madison Avenue flagship on Wednesday night. The party’s raison d’être was double-sided: to fete the renovation and to celebrate the brand’s first-time sponsorship of the annual Museum of the City of New York Winter Ball, to be held March 8 at The Plaza. “We have had a long relationship with the museum,” said Graziano de Boni, chief executive officer of Giorgio Armani in North America. “They have always done amazing work. This is our flagship in New York — and the Museum of the City of New York is a local institution — so it was a great partnership.”

Interior designer Geoffrey Bradfield surveyed the scene: “I just love Armani.…I prefer buying his clothes in Europe because they’re my size; the American market is for really big fellows. But he’s brilliant.”

This story first appeared in the February 17, 2012 issue of WWD. Subscribe Today.

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