IN THE OLSEN HOUSE: Ashley and Mary-Kate Olsen have made the call to bring their Elizabeth and James label in-house for the first time since its 2007 launch. The licensee, Los Angeles-based Jaya Apparel Group, has produced the contemporary collection from the start. Founded in 1982, the 140-person West Coast conglomerate also manufactures the Olsenboye label, various Disney licenses, proprietary ones and various private labels.
The two-time Council of Fashion Designers of America women’s wear winners’ new setup with Elizabeth and James will be evident with the pre-fall/fall 2016 apparel collection.
The decision was purely contractual, as in one that has wound down, according to a spokeswoman for the designers and Jaya Apparel’s chief executive officer Jane Siskin. “It’s been an amazing eight years and we’ve enjoyed working with them immensely. We look forward to a great future for both parties,” Siskin said.
Known to be entrenched in The Row, Elizabeth and James and their other fashion ventures, the Olsens stand to become even more involved with the day-to-day operations of their secondary label.