GLOBAL TIE-IN: Asos has teamed with the print-driven lifestyle brand Textile Federation on an exclusive women’s wear collection set to launch on June 8.
The 11-piece Asos Talent High Summer Collection is the result of a global design competition, organized by the online retailer and aimed at discovering emerging design talent. This is the fourth year of the collaboration.
The four winners were Odette Steele from London College of Fashion; Chloe Baird from Glasgow Clyde College; Ezoe Robinson from Central Saint Martins, and Santiago Garimo from Venezuela’s University of Zulia.
The design students were given a brief to create looks based on their interpretation of the theme Chinese Whispers.
Textile Federation’s founder Simon Morgan said: “With a strong showing from the London and the U.K. universities, as well as some as far afield as Venezuela, this collaboration has shown the truly global nature of fashion and design, and its power to cross borders and cultures.”
The collection features ideas ranging from minimalist digital imaginings to hand-illustrated creations and comprises dresses, jumpsuits, T-shirts as well as shorts.
Sold exclusively on Asos, prices range from 28 pounds, or $42.80 at current exchange, for a crop T-shirt to 50 pounds, or $76.50, for a printed jumpsuit.