Milan’s Via Montenapoleone is hosting its first event dedicated to food.

Associazione Montenapoleone, which collects the companies operating stores on the luxury fashion street, is launching “Gusto al Quadrato,” a new initiative developed in collaboration with “Le Soste,” the association reuniting some of the most important Italian chefs.

On July 16, a range of luxury fashion and accessories brands will host some of those chefs, who will prepare special finger food inspired by the label’s aesthetic.

Among the companies taking part in the project, Larusmiani teamed with Gualtiero Marchesi, the father of contemporary Italian cuisine, while Santoni and Moncler will serve the culinary creations prepared by Claudio Sadler and “The King of Chocolate” Ernst Knam, respectively.

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