Baked by Melissa is turning its signature cupcake flavor into an apparel collection.
The bite-sized cupcake brand is releasing a limited-edition collection of tie-dye loungewear that takes inspiration from its signature seen in its logo. The collection looks to founder Melissa Ben-Ishay’s love of Sixties and Seventies styles with its retro, tie-dye pattern and psychedelic-inspired font.
The collection includes a T-shirt, sweatshirt and sweatpants all tie-dyed in a pink, yellow, purple and blue colorway. A notable piece from the collection is the T-shirt, which features a colorful illustration of the Statue of Liberty holding a box of Baked by Melissa cupcakes.
The pieces individually range in price from $35 to $75 and the sweatshirt and sweatpants are offered as a bundle for $119. Baked by Melissa is also offering the sweatshirt and sweatpants set with a pack of 25 cupcakes for $149.
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