EXPRESS YOURSELF: Bally has tapped music producer Kasseem Dean — better known as Swizz Beatz — and Spanish artist Ricardo Cavolo for a men’s and women’s accessories and rtw capsule range that launches on Sept. 26.
The producer contacted the brand through Instagram.
“Swizz Beatz knew about my work already,” said Barcelona-based Cavolo, whose work takes cues from folk art, tattoo culture and European religion. “I think he saw the art cover I did for the first album of Kaytranada, and he has felt a connection with my work ever since. I participated in two editions of ‘No Commission’ with him and when the Bally project arrived, he wanted me to develop the art for the collection.”
The 27-piece Bally Collective, curated by Swizz Beatz collection and designed by Cavolo, features the artist’s bold graphic prints and features shaman motifs.
The artist said he was given complete autonomy. “I wanted to create a few characters who were artists, and each one has his or her own inner animal,” said Cavolo. “That animal is like the real artist, and this spirit animal is being released, allowing the artist to be truthful. It’s like being a sort of shaman, letting your animal out and expressing yourself.”
The range includes a baseball jacket, sweatshirt, shorts, accessories and footwear — adorned with mystical graphics. Prices range from 80 pounds for a scarf to 1,350 pounds for a leather bomber jacket. It will be sold at the brand’s stores and on its web site.
No stranger to fashion, Dean has collaborated with brands including Reebok, Christian Louboutin, Aston Martin, Lotus and Audemars Piguet. Dean has worked with numerous artist including Jay Z, Madonna, Beyoncé, Kanye West, Lil Wayne and Metallica and is currently a student at Harvard Business School’s owner/president management program.
Among Cavolo’s upcoming projects are an exhibition in Los Angeles next year. But he said his main focus is his own clothing brand. “This is a dream I have had for several years,” said Cavolo. “And now that we have a perfect team and the energy, knowledge, and spirit, we are working so hard.”