Hennes & Mauritz has teamed with Balmain and its creative director, Olivier Rousteing, to create a limited-edition line for the Swedish retailer. The capsule collection will hit select H&M stores November 5.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” Ann-Sofie Johansson, creative adviser at H&M said in a statement Monday.
“I want to talk to my generation: This is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me. H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” stated Rousteing.
The range will debut at 250 H&M stores worldwide and online, and span apparel and accessories for men and women. The company did not reveal price point and the number of styles.
The collaboration was revealed Sunday evening at the Billboard Music Awards in Las Vegas, where Rousteing walked the red carpet with Jourdan Dunn and Kendall Jenner. Both models attended the event in designs from Rousteing’s Balmain for H&M collection — Dunn in a form-fitting studded top and draped miniskirt and Jenner in an embellished dress-jacket.
H&M’s holiday collaborations with the likes of Karl Lagerfeld, Lanvin and Stella McCartney have unleashed retail pandemonium, with racks picked clean in short order.
Comme des Garçons, Marni, Versace, Roberto Cavalli, Sonia Rykiel, Viktor & Rolf and Maison Martin Margiela are among other designers who have created special collections for the Swedish retail giant.