AIR TIME: Why settle for one character or scene when you can create a whole show?
French fashion house Balmain has announced the release of “Fracture,” a five-episode short-form drama series, imagined by creative director Olivier Rousteing and developed in partnership with broadcaster Channel 4.
It is the first time a brand and a broadcaster have collaborated in a production, which will showcase the label’s fall 2021 collection throughout the eight-minute episodes.
While details are still under wraps, the trailer reveals it centers on a motel called “Le Rêve” and musician Mya, the character played by American singer-songwriter Jesse Jo Stark, whose family launched the Chrome Hearts brand.
Other cast members include Charles Melton, best known as “Riverdale” character Reggie Mantle; “13 Reasons Why” actor Tommy Dorfman, and multihyphenate skateboarder Ajani Russell, who became a breakout star of “Skate Kitchen,” a scripted feature on the skate crew she cofounded.
The series will premiere on Sept. 2, airing on Channel 4 and its streaming platforms, as well as the dedicated Fractureseries.com co-branded website.
In the meantime, fans can head to the “Fracture” website to watch the trailer and discover the characters played by Stark and her co-stars.