The Supers are back. Cindy Crawford, Naomi Campbell and Claudia Schiffer have reunited from their Nineties heyday to pose for Steven Klein in Balmain’s spring 2016 ad. Crawford, who turns 50 next month, and Campbell and Schiffer, both 45, look as super as ever.
Balmain creative director Olivier Rousteing, who is just 30, released a statement saying, “While we shot these images, I had to smile as I imagined how my adolescent self would have reacted with utter disbelief if someone could have traveled back in time to tell me that one day I would be in a New York studio, watching Steven Klein shoot Cindy, Claudia and Naomi for my spring 2016 campaign — for those four singular talents have inspired me from day one.”
With her Balmain for H&M-clad daughter Kaia standing beside her, Crawford recently told WWD, “It’s hard turning 50 in an industry that’s so centered on aesthetics,” but she needn’t have worried.
Rousteing is known for tapping buzzworthy models like Kendall and Kylie Jenner; Kim, Khloé and Kourtney Kardashian, and Bella and Gigi Hadid. Kendall Jenner fronted Balmain’s ads last season but Rousteing clearly decided to go Super this time.