Band of Outsiders, the contemporary men’s and women’s brand founded by Scott Sternberg, may be taking its last bow. Reached today by WWD, Sternberg said he was neither able to confirm nor deny reports that he’s shuttering the business he founded a decade ago.
“Nobody knows anything at this point but me,” he said, “and I’ve been advised not to comment at this time.”
According to a report on Fashionista.com Tuesday, Band of Outsiders has laid off the majority of its staff and canceled its fall orders.
Sternberg became one of the strongest voices in the Los Angeles design community when he decided to headquarter his company on the West Coast. “There’s a purity to what we do out here that doesn’t exist anywhere else,” he said of his preppy-with-a-twist brand. Until last year, Sternberg showed his women’s collection on the runway at New York Fashion Week and devised innovative ways to share his men’s collection — from time-lapse photo installations to closed-circuit video feeds.
At a Barneys New York dinner last fall celebrating his 10 years in business, Sternberg said, “I’m sober in a very positive way, meaning, ‘OK, 10 years…what did we do right, what did we f–k up, how do we move forward?’ Fashion is about being super fresh, so you gotta be careful that you don’t want to overthink that because it’s just gotta be fluid. In terms of the business, I think about purpose and what I want to make more of and less of. Up until now, it’s been really fluid and you can’t take that for granted.”
Jade Lai, owner of Creatures of Comfort boutique, confirmed that the company informed her last week that it would not be producing its Fall 2015 collection. Band of Outsiders currently retails in 30 countries and in department stores Barneys New York, Saks Fifth Avenue and Nordstrom. Last year, the brand opened its first store on Wooster Street in New York.