Barbie is everywhere this New York Fashion Week. Besides the Barbie & CFDA Fashion Lounge on Friday and Saturday, which includes one-of-a-kind designs from CFDA designers Charlotte Ronson, Cynthia Vincent and Rebecca Taylor, among others, Barbie is Instagramming her trip to Juice Press today. According to Mattel, she’s hooked on green juice.
But Barbie is not the only fashionista who fuels up for fashion week, whether for energy or skin care. Juice Press is providing an array of brands with “prep day” orders to fuel up for their big show.
“Juice Press is an everyday staple in my diet, but their juices are especially helpful during my fashion week prep,” said Peter Som. “Juice Press is also my go-to for post-fashion week, when I need to get my body back on track and regroup.”
Erin Fetherston added, “I always start my day with green juice from Juice Press. It’s a great way to alkalize the body and help support the detoxification process.”
Additionally, Juice Press will be backstage at Alexander Wang, The Row, 3.1 Phillip Lim, Rag & Bone, Proenza Schouler and Marc Jacobs.