SURF’S UP: Basta Surf will soon tout wearable art for an upcoming resort collection.
The swimwear company is set to deliver in November a collection in collaboration with photographer Gray Malin, known for his images of dreamy beach scenes. The collection fuses prints used from Malin’s photographs onto Basta Surf swimwear.
Malin and Basta Surf founders Emily Ford and Samantha August pored over Malin’s image collection and ultimately narrowed it down to prints that were blown up to create patterns for the collection. One was shot in Australia overlooking the beach on New Year’s Day and captured a giant wave rolling through. The other print was shot in Lisbon and captures beachgoers, picking up the bright colors from the clothing and umbrellas dotting the landscape.
“One really celebrates the water and one really celebrates the beach,” Malin said.
The collection, in which everything is reversible, consists of nine pieces. A one-piece swimsuit will retail for $218, two-pieces for $235 and a halter jumper with neon tassels is $398.
The line will be carried in Barney’s, Shopbop and Neiman Marcus, among other retailers.
“We both clearly have a love of travel and that’s executed so beautifully with this product and the quality is what we both do and it’s inspirational and aspirational,” Ford said.
The collaboration follows Raj Manufacturing’s purchase of Basta Surf for undisclosed terms, in a deal announced in March.