BACK IN TEXAS: At first glance, it seemed as though BCBG MaxAzria chief creative director Lubov Azria was hosting a luxurious luncheon somewhere along Los Angeles’ golden corridor, the tony stretch of real estate from Beverly Hills to Malibu. Instead, she was in the lush and pristine backyard of Lucinda Loya, Houston interior designer and BCBGMaxAzria devotee, who opened her modern alabaster home to Azria and a select group of BCBG followers and fashion writers.
“I feel like I’m somewhere in LA,” Azria said. Spring breezes and sunny skies served as the perfect backdrop for the intimate luncheon and spring 2012 fashion show. It was a homecoming of sorts for the Ukraine-born Azria, who moved to San Antonio as a child and travels at least once a year to the state to visit her best friend.
“It’s so great to come. It’s really one of my favorite things to do because I get to see how real women wear dress. It’s empowering,” Azria said.
During dessert, Azria spoke of how after moving to Los Angeles, a dress in Neiman Marcus changed the course of her life.
“I walked into Neiman Marcus and just knew they knew I didn’t belong. I tried on that dress and it was so beautiful, but I cried because I knew I couldn’t afford it,” Azria said. “I never want a woman to feel that way. That’s why BCBG is a price point women can afford.”
Azria said big things are in store for the line in the coming months, but only discussed her involvement in the BCBGMazAzria model search, spearheaded by Azria herself.