BEAUTY TRIFECTA: The beauty industry should come out and admit that Katie Holmes is the go-to face for a brand. First Alterna and then Bobbi Brown — and now Holmes is the first ambassador of Olay. Could fragrance be next? “Olay started in Ohio, which is where I’m from,” said Holmes. “So I’ve sort of come full circle.” At a breakfast marking her new role, the company showed the first clip of the ad campaign, called “Your Best Beautiful,” which launched Monday on olay.com. As for Holmes’ future films, the actress has several projects in the works where she will be behind the camera. She said, “I’m always looking for stories that shine a light on women.”

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