The main images for the campaign see Hadid adorned in a stack of Swarovski necklaces and bracelets along with statement earrings and rings. She coordinates with other pieces from Swarovski’s collection as she sports three jumpsuits in pink, blue and yellow, all with giant bows on them. Christian Cowan designed the jumpsuits Hadid seen in the campaign.
One of the most distinct visuals from the campaign features Hadid sitting on top of gift boxes arranged from largest to smallest in the colors green, light blue, canary yellow, soft pink and white. Hadid poses on the boxes that have a pink ribbon emblazoned with “Swarovski” draped around oversized versions of the brand’s accessories, creating a sparkling effect.
Carlos Nazario styled the campaign. Nazario has also styled campaigns for Lanvin, Hood by Air and Ambush.
Hadid was shot by Mert Alas and Marcus Piggott, better known as Mert & Marcus. The duo has shot campaigns for Dior, Louis Vuitton and Missoni.
Swarovski is undergoing a revamp under its chief executive officer Alexis Nasard, who took the helm of the brand after 17 years at Procter & Gamble. He is the first CEO of the company outside of the Swarovski family for the first time in the brand’s 127-year history.
In an interview with WWD, Nasard said he sees Swarovski as a brand that represents “joy and self-expression. Luxury doesn’t have to be serious.”