SOHO EXPEDITION: Belstaff is ready to unveil its first pop-up store in the U.S. with Saturday’s opening of a 1,900-square-foot space at 63 Greene Street. Drawing from its ties to explorers and adventurers dating back to 1924, the British brand will display a number of never-before-seen images from its archives in the new design concept in SoHo. Its newest brand ambassador, Liv Tyler, will be relaying a decidedly more modern view, when she hosts a Wednesday night party in the downtown shop and previews the short she filmed for Belstaff. Earlier this year, the heritage label relocated its financial operations to the U.K. and brought its trademark there, too.

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