Prada continues to implement its made-to-order service, this time by enabling clients to customize their belts. Python, crocodile, suede, calfskin and patent leather are the materials available in numerous colors, which can be latched onto metal buckles with aged silver or gold finishes and semiprecious stones. Personalizing your waist requires a two-month wait and prices are available only on request. The service will be initially available in Prada stores in Milan, Paris and London, plus beach resorts such as Capri, Sardinia’s Porto Cervo and Forte dei Marmi in Tuscany.
This story first appeared in the July 9, 2008 issue of WWD. Subscribe Today.