Bergdorf Goodman’s men’s fashion director, Bruce Pask, has kicked off a series of Instagram Live events on the store’s social media channels as a way to continue to engage its customers and followers during the coronavirus pandemic.
Called Designers at Home With BG, the series is a digital expansion of the company’s Designers Off Duty series that kicked off in the spring of 2019. Pask’s first live event was with Officine Generale’s designer Pierre Maheo on Wednesday afternoon.
Pask said the retailer hopes to do several of these a week for both the men’s and the women’s stores and there will be videos in addition to live conversations. Linda Fargo, senior vice president of the fashion office and store presentation, will also be participating. The next two designers who will be featured are Phillip Lim and Michael Kors although the exact dates and times are not yet known.
“I think people are looking for connections, and Instagram has become a social focal point,” Pask said. “And we can’t assume that our customers and followers know these people the way we do.”