“When I’m buying a suit, I ask myself how I can track the production conditions,” Gerd Mueller, Germany’s Federal Minister of Economic Cooperation and Development, said in his address at Green Showroom and Ethical Fashion Show opening on Berlin Fashion Week Monday. It’s the first time a German politician of ministerial rank has visited a fashion week event and indicates that green fashion is part of the government’s agenda: “After the incident of Rana Plaza, ecological and ethical standards in textile production are becoming a central issue for politics,” Mueller noted.
Müller began the green track in October 2014, when he launched “Bündnis für Fairness,” an alliance to improve production conditions and certification of textiles that 70 German institutions have since joined. Mueller said he believes that “in five years, all the big players of the industry have to jump on board.”
Detlef Braun, a member of Messe Frankfurt Exhibition GmbH’s executive board, added that “sustainability is one if the big paradigms, if not the one big issue of the textile industry.”
Messe Frankfurt’s Green Showroom for high fashion and accessories, and Ethical Fashion Show, a fair for green street-wear, have grown by 30 percent compared to last season, now showing 163 international exhibitors.