FIRST DIBS: Following his Art Basel Miami Beach exhibit, due to kick off today, Bernhard Willhelm is venturing further into the world of art with an exhibition at the Museum of Contemporary Art in Los Angeles.
The show, a first in an American museum for the German fashion designer and his partner Jutta Kraus, is to function as a site-specific sculptural installation at MOCA Pacific Design Center. It will run from Feb. 7 through May 17, 2015.
Titled “Bernhard Willhelm 3000: When Fashion Shows The Danger Then Fashion is The Danger,” the exhibit is said to be “a meditation on the future of commerce,” achieved via video, photography as well as displays of ephemera and objects selected by Wilhelm.
It will also feature the eponymous label’s fall-winter 2015-16 collection.
“The designer sees the show as his response to the uniformity of consumerism in the 21st century as well as a forecast of the fashion experience in the 22nd century,” the museum said in a statement.
Best known for his outlandish, ironic designs, often mocking prevailing views of fashion, Wilhelm recently relocated his Paris-based studio team, which is headed by Kraus, to Beachwood Canyon in Los Angeles.