THE BUZZ ON BETH: Beth Ditto has launched her first stand-alone plus-size collection, funded by Ditto herself, whose other title is creative director.
The 34-year-old singer’s range was revealed in December during the launch of a limited-edition T-shirt created by Ditto’s close friend Jean Paul Gaultier.
This story first appeared in the February 16, 2016 issue of WWD. Subscribe Today.
The 11-piece ethical collection was created in New York and will be available in U.S. sizes 14 to 28. She told WWD in December that her line was “inspired by her love of vintage.” The collection includes vintage-detail dresses, tailored pencil skirts, leggings, silk bubble dresses, and hand-embroidered denim jackets.
The price range is from 46 pounds, or $66 at current exchange, for a T-shirt to 300 pounds, or $433, for a silk jumpsuit. The collection is available for purchase on bethditto.com and in Selfridges in the U.K.
The campaign was photographed by Ezra Petronio and styled by Love Magazine’s Katie Grand. The advertisements feature plus-size models Barbie Ferreria and Philomena Kwao wearing Ditto’s graphic jumpsuits, dresses and blouses.
“I wanted to make pieces to last years,” she said. “Beyond trends, beyond chain stores. I wanted to create something all its own, something just for us, made with love and consideration. Made ethically in the USA as a small company with no big corporate input. Uncompromising, unapologetic, and timeless. Go-to pieces designed to last. A movement by us, for us.”
The Arkansas-born native walked in the Marc Jacobs show in September. She has performed at the Versus show in 2012 and appeared in Gaultier’s catwalk show in 2010.