BETSEY’S SOFT TOUCH: Betsey Johnson has partnered with Kleenex Brand Facial Tissue to create a “ready to care” collection, featuring products and packaging inspired by her offbeat designs. True to her spirited personality, the assortment consists of aptly-named packaging designs — Zip It, Kiss Me, I Heart Betsey and Seeing Spots. Johnson said the line is “about more than just the tissues — the boxes are perfect to hold makeup brushes and the wallet packs can hold all of your cards.”

With the help of Johnson, Kleenex, a 91-year-old brand, aims to have shoppers use the product in “ways that they never thought of before,” according to brand director Eric Higgs.

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