BUILDING MUSCLE: Beyoncé has lifted the lid on her first collection with Topshop owner Sir Philip Green: It’s called Ivy Park, and the singer has released the news today on the Ivy Park YouTube channel, along with images of herself wearing some of the pieces.
The collection will sell via 12 retail partners in more than 50 countries, including Topshop, topshop.com, Nordstrom, Zalando, Net-a-porter.com, Selfridges and Hudson’s Bay Co. It lands in stores on April 14.
The singer said Thursday she was keen to have a “partnership and a stand-alone brand.” She said she aimed to create an athletic brand that would “support and inspire women,” and make them feel strong on a variety of levels.
WWD first broke the news of the collaboration in October 2014. As reported, Beyoncé Knowles and the London-based Green have formed a 50-50 joint venture company, Parkwood Topshop Athletic Ltd., to produce the athletic streetwear brand.
“I have always loved Topshop for their fashion credentials and forward-thinking,” Beyoncé said when the project was first revealed.
The line has technical performance characteristics as well as an ath-leisure side, targeting running and weights enthusiasts, yogis and health club regulars.
The collection took 18 months to develop, and Green said it was “just the beginning” of the Ivy Park journey with Beyoncé.