IN BED WITH BEYONCE: Beyoncé and her mother, Tina Knowles, are getting into the bedding business. Their Beyond Productions has licensed the category to Arrow Home Fashions, which will have Deréon and House of Deréon branded sheets, comforters, pillows, coverlets and shams in stores by this holiday. Expect a fusion of bold colors and delicate details, with design flourishes such as sequins, studs, rivets and even mirrors in the collections. “Both Beyoncé and I are huge fans of home furnishings and try to stay on top of this ever-changing market,” said Tina Knowles. The House of Deréon home furnishings line will retail for $149.99 to $199.99, while Deréon is priced from $49.99 to $99.99. Towels, table linens and tabletop will join the offerings in upcoming seasons.

This story first appeared in the May 14, 2010 issue of WWD. Subscribe Today.

MOSES AT MACY’S: Rebecca Moses was officially welcomed into the Macy’s fashion family Wednesday night with an in-store appearance to launch Heart Soul Style, which is the Italy-based designer’s first collection under her name since 2004. The event was a homecoming of sorts for Moses, who nearly missed the party because of that pesky volcano. “I was in Macy’s when I lived in New York and had my expensive collection, but that was 20 years ago,” she said. Things have changed quite a bit since then. “Designers today really have to open their minds up and look at who’s buying clothes,” said Moses, whose Heart Soul Style collection is priced in the better range (a black sheath dress sold with a necklace is $139). Moses sat for a Q&A with Nicole Fischelis, vice president and fashion director of Macy’s, who asked Moses what advice she had for fledgling designers. “Be humble,” said Moses. “And do everything. There’s nothing beneath you.”

A BIG BIRTHDAY: Among the many events organized around its centennial, Zegna will publish “Ermenegildo Zegna — Enduring passion for fabrics, innovation, quality and style,” a tome on the history and heritage of the men’s wear and textile company founded in Trivero, Piedmont, in 1910. The book is divided into four chapters that represent the firm’s core values — “Mind,” “Hand,” “Style” and “Environment.” Each features images, including past advertising campaigns and photos by the likes of Mimmo Jodice, who shot the black-and-white cover. Anna Zegna, image director of the family-owned company, said compiling the book was a trip down memory lane. “We researched our archives with the same excitement with which I used to rifle through my grandparents’ attic. Everything was so interesting,” she said. Published by Skira, the $100 book will be sold at all Zegna flagships plus other select retailers, starting with Europe in May and followed by the U.S. in September. It will also be available on Part of the proceeds will go to Care & Share, a nonprofit organization whose program includes guaranteeing education for children in Southern India.

WANG’S WEDDING WISDOM: Vera Wang celebrated “20 Years, 11 Dresses,” her museum-style retrospective of wedding gowns at Bloomingdale’s 59th Street, with a store appearance on Wednesday. With her dresses one floor below, Wang arrived on the sixth floor to be interviewed by Stephanie Winston Wolkoff, director of Lincoln Center’s fashion week and offered practical advice as well as gossip. “I dress a great many rock stars and I’m always surprised when they want the most traditional dresses,” she said. On the wedding gown she designed for Jennifer Lopez: “It took eight months and we made three dresses. It pushed me out of my own box and comfort zone.” Read: Lopez almost pushed her over the edge. Wang drew on her own marriage, noting, “Begin your life together as a joint venture.” She recalled that during her engagement her future husband developed an avid interest in china patterns, to her dismay. Being a designer, she felt decor was her domain. Today, she’s more laid back. “My china can be used for takeout Chinese or a formal Thanksgiving table,” she said of the Wedgwood license.


load comments
blog comments powered by Disqus