BLOOMINGDALE’S BOUND: The British label Hobbs — a favorite of the Duchess of Cambridge — has landed on U.S. shores.

This week, the label is opening five shops-in-shop in Bloomingdale’s stores. The shops, which range in size from 400 to 1,000 square feet, will be located at Bloomingdale’s at 59th Street in New York; Chestnut Hill in Boston; King of Prussia, Pa.; Tysons Corner in McLean, Va., and The Shops at Riverside in Hackensack, N.J.

This story first appeared in the March 25, 2014 issue of WWD. Subscribe Today.

Clare Dobbie, marketing and e-commerce director at Hobbs, said the launch in Bloomingdale’s follows the brand’s U.S. online sales “taking off like a rocket” since it launched a dedicated American Web site late last year. Dobbie said that the brand’s online sales to the U.S. have risen by 50 percent in the current quarter, compared with the same period last year.

The label’s tailoring is popular with U.S. customers, she said, along with dresses, and Dobbie added that the brand would introduce footwear and coats — seen as its heritage products in the U.K. — for fall. Prices for Hobbs’ collection start at $149 for jersey pieces, with dresses starting at $175 and pants at $225.

Alongside the Bloomingdale’s concessions, Hobbs has franchise stores in the United Arab Emirates and Sweden. Dobbie added that the brand has seen “significant interest” from Germany and Australia, where Hobbs has dedicated Web sites, but said the brand currently has no plans for international store openings beyond the U.S.

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