BLUE’S MOVE: Blue Farrier, creative director of the London-based brand Issa, has left the company and she will not be replaced.

Camilla Al Fayed, the owner and chairwoman of Issa, told WWD the in-house creative team would be taking over the collections’ design. Farrier’s last collection was for spring 2015, which showed during London Fashion Week last month.

This story first appeared in the October 15, 2014 issue of WWD.  Subscribe Today.

The first full collection from the in-house team will bow for pre-fall 2015. “They are an amazing, long-standing team,” said Al Fayed. “I am fully committed to the company, and the team spirit is incredibly high.”

She added that Farrier’s design integrity contributed to the evolution of Issa, and that the parting was on good terms. Farrier decided on her own to exit, Al Fayed said.

Farrier joined Issa in spring 2013 with a solid design pedigree: She had worked with Phoebe Philo at Chloé, and for brands including Stella McCartney, Sandro and Anya Hindmarch.

Under Farrier’s watch, the brand evolved away from the silk wrap dress for which Issa had become known under its original designer and founder Daniella Helayel, who is no longer involved with the business.

The world got to know Issa overnight after Kate Middleton wore a royal blue silk Issa dress the day her engagement to Prince William was revealed four years ago in November.

The new silhouette, while still feminine, is looser, with a trendier bent. Issa has also introduced new product categories, such as swimwear, as part of its aim to evolve into a lifestyle brand.

In July, the company signed a licensing agreement with specialist luxury swim and resort wear manufacturers Sol Praia, and the new line, Issa Beach, launched this month with the Resort 2015 season.

Al Fayed said the brand vision remains intact and the label will continue to be about “feminine, colorful and vibrant designs” and broaden its offer with the goal of becoming a lifestyle brand.

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