CULTIVATING CREATIVITY: British high-street retailer Boden and the British Fashion Council are highlighting the collections of emerging labels as part of Boden’s Future British campaign.

The five designers who received support to present their spring collections are Camilla Elphick, Sam McCoach of Le Kilt, Alice Ashby of Blake LDN, Caitlin Charles-Jones and Bruta.

Charles-Jones and Bruta joined Elphick, McCoach and Ashby, who were already awarded the sponsorship in January.

Their collections are on display at the BFC’s show space at Brewer Street Car Park.

McCoach, the Scottish creative director of Le Kilt, called the  initiative  “the perfect association in terms of future creation.”

“Before I started on my own I used to work for Fred Perry and used to design the men’s wear there for five years. I can’t even explain how invaluable that was as I learned so much about what it is I actually want to do with my brand, and the same with Boden.”

McCoach recently relaunched her e-commerce store and plans to mount an exhibition of portraits of her siblings in London later this year.

“It will be of my little sisters in Scotland with a mix of my products and what they wear. They’re 16 and 17 — teenagers — so it’s really raw and shot on the beach in Scotland, which are images of home. So I want to do an exhibition in November, which showcases a lot more of that.”

Launched in January, the Future British initiative provides young designers with mentorship across marketing, brand development and communications, as well as financial support for a year.

RELATED STORY: Boden Continues Future British Initiative >>