A BOSS DUO: For his third campaign for Boss, artistic director Jason Wu cast Clément Chabernaud and Edie Campbell. Campbell, has been featured in past campaigns for the house, and Wu liked the contrast between the two models. “There’s an edge about the two of them, which is something that we did not explore as much in the first two campaigns,” said Wu. “It’s an interesting evolution. Clément has a very masculine look but also possesses a refinement that is extremely modern, while, for me, Edie is the face of this generation. They both bring that refreshing sense of now.” Shot by Inez van Lamsweerde and Vinoodh Matadin, with movement direction by Stephen Galloway, the campaign seeks to capture a “Berlin attitude” with the set constructed from layers of anthracite felt.

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