Bottega Veneta's "Art of Collaboration" exhibition

Bottega Veneta creative director Tomas Maier has brought the latest incarnation of his “Art of Collaboration” initiative to Beijing in a new exhibition running through June 28 at the Ullens Center for Contemporary Art.

Through the “Art of Collaboration” project, Maier has invited a host of photographers and visual artists to collaborate on the Italian brand’s campaigns, including Nan Goldin, Stephen Shore, Philip-Lorca DiCorcia, David Armstrong, Lord Snowdon, Tina Barney, Ryan McGinley, Collier Schorr, Alex Prager and Ralph Gibson. The designer published a book of the campaigns last year with Rizzoli.

While the photos from the project have made the rounds of Bottega Veneta stores in Milan, Madrid and Tokyo, this is the first time they have been displayed in an art gallery.

“Photography is one of my passions in life, and it has been very interesting for me to use photography to broaden the impression of what Bottega Veneta means today,” said Maier, who hosted an opening event for the exhibition on Tuesday. “I wanted to use the campaigns to express a wider idea of creativity and craft that Bottega Veneta stands for, beyond the normal bounds of fashion.”

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