BON JOUR, NEW YORK: Bouchra Jarrar made a major gesture toward the U.S. market on Thursday, bringing her ready-to-wear collection to New York for the first time for a presentation at the Algus Greenspon Gallery. Jarrar typically shows her rtw collection, which is closely related to her couture, informally in her showroom during Paris Fashion Week. A New York presentation was a big move, designed to introduce her very chic vision of athletic-inspired classics to a broader audience of American buyers and editors, who were marveling at the flattering fit of her extralong and lean flared cargo pants. “I’m really opening my collections, and the American market suits my vision of women,” said Jarrar. “It’s nice to show in a format after fashion week is over and be able to take time and explain my work to the buyers and editors.”

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