THE WHITNEY TO THE MAX: Brandon Maxwell is keeping a brisk pace this fall. Aside from being a newly minted CFDA member, shipping his fall collection to Neiman Marcus and styling for Lady Gaga, the designer is pitching in with the Whitney Museum of American Art’s annual Art Party as a co-chair. He will have extra reinforcement at the Nov. 15 event from the musician Common, Vanity Fair’s Michael Carl and stylist Micaela Erlanger.
The annual fund-raiser benefits the Whitney’s Independent Study Program. If they are so inclined, guests at this year’s party can truly have an immersive museum experience. Passing through the expansive fifth-floor galleries, they will find “Dreamlands: Immersive Cinema and Art, 1905-2016.” The exhibition’s name refers to the science fiction writer H.P. Lovecraft’s alternate fictional dimension — a melange of cities, forests, mountains and an underworld that can only be visited through dreams.
A small army of artists will be represented including Oskar Fischinger, Liam Gillick, Dominique Gonzalez-Foerster, Pierre Huyghe, Lynn Hershman Leeson, Anthony McCall, Josiah McElheny, Syd Mead, Lorna Mills, Jayson Musson, Melik Ohanian, Philippe Parreno, Mathias Poledna, Edwin S. Porter, Oskar Schlemmer, Hito Steyerl and Rirkrit Tiravanija. A multitude of moving image techniques like hand-painted film and more of-the-moment digital technologies will be showcased.
The artist known as MPA relocated to the California desert three years ago to delve into an inquiry about the future colonization of Mars, better known as the Red Planet. With that in mind, MPA will stage an installation with models painted red during the Whitney’s annual gala.
Partygoers will also be able to check out another fall show “Virginia Overton: Winter Garden” and a new performance piece from MPA in collaboration with Mariana Valencia and Lydia Okrent. Lion Babe will be in charge of the music in the Meatpacking District museum, which will be redone with decor by David Stark Design. Attendees who haven’t tested the museum’s restaurant Untitled will be served a meal overseen by chef Michael Anthony of the Union Square Events-owned operation.
To support the Art Party, “Dreamlands” artist Aidan Koch has created a limited-edition print for purchase. And Samsung will be giving guests a virtual reality experience.