BABENZIEN AT BERGDORF: Brendon Babenzien, the former creative director of streetwear brand Supreme, will be at Bergdorf Goodman on Saturday during the store’s fall men’s event to introduce shoppers to his new men’s wear line, Noah. This is the first time the collection has been available at retail since Babenzien announced the project in February.
“Bergdorf Goodman is an incredible store,” Babenzien told WWD. “To maybe bring a little bit of our brand attitude and ethos to them and their customer is a cool thing to do and I think it’s going to be quite fun.”
According to Bebenzien, the grown-up collection targets customers in their late 20s to early 40s who have ties to skate culture. The line ranges from pocket T-shirts to corduroy running shorts and cuffed beanies. While most of the collection retails from $800 to $1,200, jackets have an opening price point of $400, T-shirts will retail for about $48 and tops and bottoms will start at $180.
Other than Bergdorf Goodman and Union in Los Angeles, the collection will only be available at Noah’s e-commerce site and New York City store, which are both set to open in October.
Babenzien will be joined at the Bergdorf’s event by other designers including Dao-Yi Chow and Maxwell Osborne of Public School, Patty Perreira of sunglasses line Barton Perreira, Jon Buscemi of Buscemi sneakers and Michael Bastian. Customers will be able to customize items with monograms and patches.