MILAN — Brioni is strengthening its link to the art world with its spring/summer 2016 advertising campaign, which features five protagonists with different artistic backgrounds.

This is part of a concept dubbed “Creative Minds,” which first debuted for fall 2015. For spring, the Italian men’s wear luxury brand has tapped American artist Oscar Tuazon; German art dealer Daniel Buchholz; Swiss curator Hans-Ulrich Obrist, and English publisher Matthew Slotover to appear in the campaign.

The black-and-white images were shot by photographer Collier Schorr, who is also the only woman to appear in the campaign. Schorr also shot the fall ads.

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