GOING TO MARKET: London’s newly refurbished St. James’s Market, a few steps from Piccadilly Circus, is rapidly taking shape, with Jigsaw the latest retailer to join the lineup.
The high-street retailer will open a luxury concept store, the West End Emporium, offering its full range of men’s and women’s clothing and accessories across 3,000 square feet of trading space. One-third of the space will be given over to Jigsaw’s sister brand, The Shop at Bluebird. The original Bluebird is on the King’s Road.
Jigsaw will join the Swiss cycling brand Assos and the premium design and lifestyle company SMEG, both of which plan to open flagships in the market. The Carlyle Group, a private-equity firm, will also be occupying new offices at there for their London headquarters.
St. James’s Market is part of an ongoing refurbishment scheme by the Crown Estate to transform the once down-at-heel area around St. James’s. The property company, which belongs to the British monarch, has brought in restaurants, upscale shops, and offices.
The Crown Estate, along with Oxford Properties, is investing 400 million pounds, or $575 million, in St. James’s Market alone and the market area will include restaurants and half an acre of public spaces, including a public square.
Anthea Harries, portfolio manager, St. James’s, Crown Estate, said on behalf of the St James’s Market Partnership, said the aim is “to build on London’s world-city status by creating a new fashion, lifestyle and business destination.”
On Saturday, Dover Street Market will move into the neighborhood, with a 33,000-square-feet space at 18-22 Haymarket, the former Burberry headquarters.
The Crown Estate is a little more than three years into a ten-year rejuvenation strategy.
In addition to St. James’s Market, it has also been spiffing up Regent Street St. James’s, the thoroughfare that runs parallel to Haymarket.
On Regent Street St. James’s it has reduced the traffic lanes to two from four, and widened the pavements in an effort to create promenades. It also changed the name to “Regent Street St. James’s” from “Lower Regent Street.”