OPENING DOORS: The British Fashion Council is throwing its weight behind London mayor Sadiq Khan’s #Londonisopen initiative, a movement to spread the message that the city welcomes all cultures and is open for business.
Earlier this week, the pro-business Khan released a letter to the public launching the campaign. “Following the referendum on the U.K.’s membership of the European Union, it is more important than ever to show that our city is united and the capital will continue to be open for business and open to the world. This is a task that needs us all to work together — to get the best deal for London, to retain our global position and to celebrate our diversity.”
Khan’s team has also created a video promoting the campaign, showing companies such as Burberry, The Ivy and Laduree opening their doors. Jude Law, One Direction’s Niall Horan, Sir Richard Branson, Google, Hilton and the City of London are among the individuals and brands supporting his efforts.
The BFC is encouraging members of the fashion industry to show their support of the British capital through social media. The organization behind London Fashion Week is reaching out to companies and asking them to post a picture of their office door opening using the hashtags #Londonisopen and #BritishFashion.
“The idea is to be positive, have confidence and demonstrate that London is united and open to the world following the EU referendum,” said a BFC spokeswoman. “Lots of people from creative and culture industries have asked how they can help and so the mayor is inviting Londoners, organizations and businesses to support the #Londonisopen message via social media.”
In addition to this social media initiative, the BFC launched a new Instagram account:@londonfashionweek. This new account will focus on London Fashion Week and London Fashion Week Men¹s content and designer news, while the @britishfashioncouncil account will feature business support initiatives news pertaining to London show rooms, London Fashion Weekend and The Fashion Awards.
Khan’s letter went on to say that London is a city that celebrates its cultural differences.
“Many people from all over the world live and work here, contributing to every aspect of life in our city. I have a clear message to them all: You are, and continue to be, welcome in London. Now’s the time to make that message clear to everyone — that our city is comfortable in its diversity, proud of his history and optimistic about its future. London is open.
“Over the coming weeks, I will be working with as many people as possible to ensure London continues to be the best place in the world for business, creativity and innovation — and that London continues to be the best place in which to live, work and raise a family.”