LONDON — There is change afoot at the British Fashion Council, which has named three non-executive directors to its board and appointed Sian Westerman of Rothschild Global Advisory as president of its investment and business strategic pillars. An announcement is expected today.

Dylan Jones, British GQ editor and London Fashion Week: Men chairman; José Neves, founder and chief executive officer of, and David Pemsel, ceo of the Guardian Media Group, will become non-executive directors.

They will join existing board members Natalie Massenet, BFC chairman; Caroline Rush, ceo, and Anya Hindmarch, non-executive director.

“These are three strategic appointments: Dylan as the voice of men’s wear, an area of significant growth; David for his expertise in building international audiences through digital platforms, and José a tech entrepreneur and retail disruptor,” Massenet said.

“All three are leaders in their field, innovators and strategists and will play significant roles in ensuring London leads in design, business, technology and communication in fashion.”

Neves said since he started his first fashion business in London in 1996, “I have witnessed the tremendous evolution of British fashion and, as a designer and then as a technology entrepreneur, I experienced both the transformational role of the BFC and its unparalleled leadership.”

Pemsel said he would work to ensure that the creativity of the British fashion industry is championed across the globe.

The BFC appointed its first executive board in 2009. The executive board briefs an advisory board of industry patrons, partners, media and educators. In 2013, Massenet was appointed chair and in turn appointed presidents of the organization’s strategic pillars.

The initial presidents were Sarah Mower and Meribeth Parker, education; Sophia Neophitou, reputation; Jonathan Goodwin, investment; James McArthur, business, and Peter Fitzgerald, innovation and digital.

Westerman, senior adviser at Rothschild, will succeed Goodwin and McArthur to become president of both the investment and business strategic pillars.

As reported in January, Massenet plans to extend her term as chairman until the end of the year, leading the executive board’s strategy, and acting as a spokesperson, figurehead and industry ambassador for the organization.

Massenet succeeded Harold Tillman as chairman of the BFC in 2013. The chairman’s role is an honorary one, with an initial three-year commitment.

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