PRETTY IN PINK: River Island has tapped the London-based fashion label Sibling to collaborate on a spring 2016 collection that will launch later this month.
The collection is part of River Island’s Design Forum initiative which aims to provide a platform for emerging labels by commissioning them to create limited-edition collections for the British high-street retailer.
Past collaborators include Zoe Jordan, Christopher Shannon, Katie Eary and Eudon Choi.
Drawing inspiration from a variety of references, including Ellen von Unwerth’s photographs, Brigitte Bardot’s glamorous style and daisies, the collection focuses on Sibling’s playful style. Highlights include the label’s signature knitwear embellished with floral motifs, feminine ruffle-trimmed swimwear, a checked crop top and midi skirt set in a palette of pastel pinks.
Prices range between 15 pounds, or $22 at current exchange, and 55 pounds, or $78.
“This collection stays true to the design values of our brand and to our commitment to quality. The price point is also spot on,” Cozette McCreery, the label’s cofounder and co-creative director, alongside Sid Bryan, told WWD. “Sid [Bryan] and I always look at collaborations as a way of saying thank you to everyone who has supported us, but might not afford or wish to spend the amounts of money our main line commands.”
McCreery also pointed out that the collaboration with River Island might help the label address the issue of being copied by the high street.
“In the past Sibling has been very much copied, which might initially seem flattering but let’s face it, it isn’t really,” she said. “Working directly with River Island on a capsule collection is the perfect solution to this problem and it will also allow us to widen our customer base.”
The collections will launch on the River Island Web site and selected stores across the U.K. on Feb. 19.
On Feb. 21, during London Fashion Week, River Island and the British Fashion Council are collaborating on an event which aims to promote fashion film and will showcase Sibling’s capsule collection via a short film.