SECRET STORE: To coincide with the launch of her revamped Web site, Claire Barrow will host a “secret” pop-up store, offering limited-edition designs beginning Aug. 7. Shoppers can sign up on clairebarrow.com to receive a code to gain access to shop at the pop-up.

The online shopping area will offer 24 pieces including silk scarves, ruffle tops, tote bags, shirts, sew-on patches and leather coats and jackets. Designed exclusively for the store, the pieces have been hand-painted by Barrow. In addition, she’s selling a series of leather iPhone cases designed together with The Case Factory. The price range is 20 pounds, or $31, for a painted patch to 1,500 pounds, or $2,340, for a lambskin leather swing coat.

“It’s a pre-collection, but very limited edition, each thing having been hand-painted, dyed, etc. by myself,” Barrow told WWD. “Like all my collections, it has a story behind it. The idea of hand-painting things to sell online inspired the collection because it got me thinking about art you can wear and e-commerce; it’s a bit like being in the [museum] gift shop rather than the gallery. From this idea I constructed a curated ‘gift shop’ range of products for a make-believe museum of ancient erotic art. The myths about Eve, promiscuous Cleopatra, other ancient women, French dance-hall girls telling sensual stories through dance and costume all influenced the drawings. Hopefully people will feel they are buying a collectable item and feel a bit braver wearing them.”

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Barrow will stage an on-schedule presentation during London Fashion Week at the Institute for Contemporary Art on Sept. 20.

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