Bruno Magli is making a comeback in the U.S. market. The Italian luxury shoe company will re-launch its women’s collection after a three-year hiatus for the fall season and has tapped Lucy Liu as its ambassador.
The brand, which was founded in 1936 and sold in Neiman Marcus, Bloomingdale’s, Bergdorf Goodman and Saks Fifth Avenue, is targeting the same core customer with its hardware embellished leather, suede and patent heels, flats and boots, retailing from $450 to $1,100. Its heritage nude and black palette will be punched up with bright colors while borrowing shapes from the archives.
This story first appeared in the February 26, 2016 issue of WWD. Subscribe Today.
Liu, a longtime friend of the brand, also has director and humanitarian on her CV, and can soon add shoe collaborator. She and Bruno Magli will collaborate to release the “Lucy” style, and as part of her partnership, Liu will donate a portion of her proceeds to benefit UNICEF, for which she has been an ambassador since 2004.
“The opportunity to creatively explore my lifelong love of shoes with a brand I respect and admire is a dream opportunity. I hope everyone enjoys this shoe as much as we enjoyed designing it,” said Liu.
Cory M. Baker, chief operating officer of Magli parent Marquee Brands, described Liu as “sophisticated, gorgeous, multitalented and extremely knowledgeable when it comes to fashion. She completely embodies the spirit and class of the brand, representing the millions of women who have stepped into Bruno Magli shoes for decades.”
Liu, who stars as Joan Watson on the CBS series “Elementary” and has directed an episode, is also known for her film roles in the “Charlie’s Angels” and “Kill Bill” movies and got her big break starring alongside Calista Flockhart and Portia de Rossi on “Ally McBeal.”