Bulgari's Orlando Store

HOT STUFF: Bulgari is looking to find magic in Orlando, Fla. The LVMH Moët Hennessy Louis Vuitton subsidiary has opened a boutique in the city’s The Mall at Millenia.

The 2,000-square-foot, Peter Marino-designed unit is meant to capture a tourist clientele, as well as service the local community — which has previously needed to travel to Miami to purchase Bulgari goods.

Bulgari as a brand has a very strong following in Florida. We have a strong business in Miami, and a strong base in Orlando already. It’s something which is very relevant to a Floridian consumer, even though we haven’t had a point of direct sale, they have already shown us that they are very interested in the Bulgari brand,” said North American president Daniel Paltridge.

“The local consumer in Orlando is educated in a number of luxury brands, which are already present, so the client base has quite fine taste,” he added.

The store will prominently feature Bulgari’s Serpenti, Divas’ Dream and B.Zero1 pillar commercial collections.

The brand declined to reveal sales projections for the unit.