Bulgari vintage watch

Bulgari is celebrating one of its most ionic motifs, the snake, with an exhibition that opened to the public today in Rome.

Called “SerpentiForm,” the exhibit, organized in collaboration with the city’s superintendence for cultural heritage, highlights how the symbol of the snake inspired several artists through the centuries. Organized in the rooms of the Neoclassical Palazzo Braschi, “SerpentiForm” collects together a range of ancient jewels, Bulgari’s creations, vintage dresses and costumes, as well as works by a range of artists and photographers, including Keith Haring, Niki de Saint Phalle, Alexander Calder, Paul Klee, Joana Vasconcelos, Robert Mapplethorpe and Helmut Newton. A special section will be dedicated to the costumes worn by Elizabeth Taylor in the 1963 film “Cleopatra.”

Bulgari, which introduced the snake in its collections in the Forties, will also finance the new lighting system for Palazzo Braschi’s grand staircase embellished with plasterwork.

To coincide with the opening of the exhibition, Bulgari will release “Serpent in Art,” a book published by Canvas. Featuring a commentary by art historian Anthony Downey, the tome illustrates  how 32 international artists interpreted the motif of the snake from the end of the 19th century up to today, along with the pictures and original sketches of Bulgari’s Serpenti creations.

“SerpentiForm” will be open until April 10.