WINNING TECH: Burberry, Farfetch, Belstaff and John Lewis were all among the winners at the inaugural Fashion Futures Awards in London Thursday night. The awards, which took place at London venue 8 Northumberland Avenue, were held by Decoded Fashion in partnership with the British Fashion Council, with the aim to “celebrate how the fashion and retail industries are evolving through tech-based ideas, solutions and tools,” the organizers said.
Farfetch won the Killer Experience award, for its work enhancing its customers’ experience online and in the brick-and-mortar stores it works with, while Burberry won the Bytes and Bricks award, recognizing the firm’s omnichannel approach to its in-store experience. Belstaff won the Real-Time Innovator award, for the best use of data and analytics in fashion and retail, while retailer John Lewis won the Visionary award for its JLab project, which aims to accelerate the progress of start-up firms in the retail sector.
Two designers each won a Great award, which was in partnership with the British government’s Great campaign to promote the U.K. — Craig Green for men’s wear and Claire Barrow for women’s wear.
The awards followed Decoded Fashion’s two-day London summit, and the judges included Caroline Rush, chief executive officer of the British Fashion Council; Uri Minkoff, ceo of Rebecca Minkoff; Alastair Cotterill, creative strategist at Instagram, and Bonnie Takhar, president of Charlotte Olympia.