BURBERRY GETS CHATTY: Burberry is the latest fashion house to join Snapchat, just ahead of Thursday’s L.A. extravaganza,which will include sunset cocktails at the iconic Griffith Observatory overlook made famous by James Dean and Natalie Wood in “Rebel Without a Cause.” Following drinks will be a women’s and men’s runway show featuring musical performances and up-and-comers Jourdan Dunn, Charlotte Wiggins, Amber Anderson and Ella Richards modeling fall 2015 along with a special capsule collection made exclusively at the Rodeo Drive boutique. Naomi Campbell, David and Victoria Beckham and Ryan Seacrest are expected in the front row, along with Burberry face and Snapchatter Cara Delevingne, who posted a photo of herself at Chateau Marmont with the comment, “This time last year I was at Burberry’s show in Shanghai, but it sounds like they’ve taken it to the next level.” The house plans to release exclusive content from the event, which will end with a garden party.

This story first appeared in the April 15, 2015 issue of WWD. Subscribe Today.