MAKERS’ MARK: A workshop on military embellishment will close a week of craft-based workshops at Makers House in London, a pop-up installation by Burberry in the same Soho venue as its latest runway show. The company said that since the opening last week, more than 2,000 people visited the venue each day to attend the workshops.
The British brand opened the space — in a former bookshop — to the public following last Monday’s show and has been hosting on-site workshops with artisans, such as silk printers, calligraphers, bookbinders and portrait painters. Burberry worked with The New Craftsmen, the Mayfair boutique and e-commerce store that sells design objects made by British-based artisans, on the project.
Calligraphy has been one of the most popular workshops, according to Burberry. The artist, stitcher and calligrapher Rosalind Wyatt selected a series of words and phrases from the Pin Drop reading series to showcase her calligraphy techniques. Pin Drop Studios, which has previously hosted reading sessions for British Academy of Film and Television Arts and the Royal Academy of Arts, also held a workshop at Makers House with readings from Virginia Woolf’s “Orlando,” one of the show’s main sources of inspiration.
The tailor Patrick Thomson created a collection of workwear using Burberry’s signature gabardine fabric, while Burberry archivists took visitors through big moments of the brand’s 160-year history. Saddlers showcased the skills behind military embellishment techniques, which are similar to the ones Burberry used to embroider the jackets and capes in its latest show.
One corner has images from Christopher Bailey’s mood board on display, as well as sketches and leather swatches, recreating the atmosphere of a design studio. There was also a small version of Thomas’ café (the original one is located at the brand’s Regent Street flagship) while the courtyard was filled with the sculptures that inspired the September show.
On the first floor, customers are able to view the new collection in its entirety and Burberry also had drivers at the ready to ferry customers to the Regent Street flagship, where they could try on and purchase the new collection.A number of items, including the multi-colored ostrich and python shoulder bags, sold out within the first day on sites such as MyTheresa.com and Selfridges.com. Burberry, meanwhile, said that some key looks have sold out online, in particular the cavalry jackets.