BURCH’S PAINTBOX: Tory Burch leads a colorful life. Now it’s all documented in Burch’s new color-coded book that’s part diary, travelogue, family album and inspiration board. “Tory Burch in Color,” published by Abrams, with Damien Hirst’s “Beautiful Primal Urges Rug” (2014) on the cover, goes on sale on Oct. 14. “For a while, it took us time to figure out what the format of the book would be,” Burch said. “It started as a chapter book, but it wasn’t working. I threw all the pictures on the ground and started sorting them by color.” Now, the book is divided into 11 sections shown in the table of contents as swatches of color.
Burch’s inspirations include red flowers on a Rajasthan temple, a yellow Milton Avery painting and green box tree hedges. It’s interesting to “see how a picture I took in India translates as inspiration for a dress and how it comes together in a commercial way,” she said. “Or looking at a Matisse painting and seeing it interpreted on a dress.” In the black section of the book are ads from the Philadelphia Inquirer that “my father would take out for my mother when they were dating,” she said. All gross proceeds received by Tory Burch LLC from the sale of the book will benefit the Tory Burch Foundation.
This story first appeared in the October 7, 2014 issue of WWD. Subscribe Today.
The book launch coincides with an auction Burch curated for Paddle8 that ends Oct. 15. Many of the artists Burch chose for the auction are featured in the book, including Matisse, Hirst, Jeff Koons and Lucio Fontana. A portion of the proceeds from the auction will benefit Burch’s foundation.
In addition, Burch will join the luxury lineup at Brookfield Place in lower Manhattan. The designer signed a lease for a 2,556-square-foot boutique.